What You Could Do To Enhance Engagement During CVB Sales Training Seminars

By Rebecca Wright


Experts have indicated that a high level of engagement during workplace learning results in better outcomes from the same. Don't have to be a genius to see the need to tailor your CVB sales training programs towards that particular goal, do you? As for how you can go about it, there's a handful of techniques you could use:

Use Real-world Scenarios: There's no better way to make people feel compelled to develop an emotional connection to a subject matter than to link it to their everyday lives. So it's up to you think of something that's relevant to both the syllabus and your audience's actual work circumstances. This could be a hypothetical situation or case study -- either way, the goal should be to help learners see the real value in the training process.

Go Micro: This involves breaking down the content into smaller modules that focus around the central learning objectives. You can then introduce an element of flexibility by making these accessible via mobile devices. This way, your employees will be able to balance training with their ongoing roles within the organization. It will also help them digest the information within a small time frame.

Inject Some Humor: This will not only help you connect better with employees, but also encourage their participation as well. And there's no limit to the kind of humorous additions you could use. From witty comments to lighthearted banter, anything that could tickle their funny bones will work here. Just make sure to keep them positive and culturally-appropriate.

Leverage Social Media: It wouldn't make sense to talk about engagement without mentioning social media. It's the perfect platform with which to engage your audience in between formal learning sessions. The only effort required on your part is to set up a forum for this purpose, plus a little more to cultivate a learning community.

Up The Fun Factor: This isn't always obvious, but the same elements used in gaming contexts to retain the audience's attention are perfectly applicable in learning environments. Such include tokens and badges, just to name a couple of good examples. Both can be used to make complex subjects palatable for learners, all while taking the boring out of training. The result is a pleasurable learning experience that everyone can look forward to.

Utilize Videos: There's a good reason why this medium has exploded in popularity over the last few years. Studies have confirmed that the human brain processes visual data about 90 percent faster than raw text. It therefore goes without saying that integrating videos into your courses will not only make your job easier, but also improve comprehension among the audience. Plus, video content can be updated quickly without the high cost of reproducing printed materials.

Overall, a training program is much similar to a product offering -- its success depends on your ability to convince the audience to want to consume it. Achieving this will involve taking the boring out of learning to create an experience that your employees can look forward to. While you're at it, be sure to use each technique where it's likely to make the biggest difference.




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