Crowdfunding Do's & Don'ts Offered By Robert Jain

By Jason McDonald


When someone raises money with the help of multiple people, they take part in crowdfunding. If you have been on Kickstarter or Patreon, just to name a couple of sites, chances are that you know what this process entails already. What if you haven't done crowdfunding, but would like to so that your project can get off on the right foot? With the following do's and don'ts by Robert Jain in mind, this will be an effortless task.

DO have a solid idea in mind. Before you even begin raising money, you have to establish what you're raising money for. Are you trying to create a new invention that will benefit the lives of others? Is your goal to develop a video game that others can support early on? These are just a few examples, but an idea is imperative to the crowdfunding process. Names like Bob Jain would be hard-pressed to disagree.

DON'T forget that visual aids matter. Let's say that, for the sake of argument, that your goal is to create a novel. You don't want to simply speak about the novel in question; you'll want to offer visuals so that people know what they're supporting. Showcasing the cover art or illustrations can go a long way in terms of creating interest. The more that you offer, in terms of visuals, the better your crowdfunding campaign will perform.

DO know that marketing goes a long way. Depending on what your crowdfunding project entails, some channels may be more useful to you than others. For example, if your project has more of a local focus, you may get use out of traditional methods. On a national scale, though, social media is where your attention should be focused. With networking platforms like Facebook, Instagram and LinkedIn at your disposal, marketing will be a nonissue.

DON'T overlook the importance of patience. As a matter of fact, this might be the most important factor when it comes to crowdfunding in general. Many people assume that the majority of projects gain overnight success, which isn't true. As a matter of fact, it can take weeks until the eventual goal is met. You shouldn't let this be a deterrent, however. If you're patient, and able to work hard, the goal in question will be within reach.




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