How Your Subconscious Mind Rules Your Behavior

By Maria Fox


While behavioral and applied psychology has proved beyond a shadow of a doubt that environment and surroundings can effect behavior, there is a new book which proves behavior can be based on the subconscious. Subliminal: how your subconscious mind rules your behavior, written by Leonard Mlodinow, a theoretical physicist, is the first book to examine this new discovery in the field of psychology.

Known mostly for self-help works based in physics, the author and physicist has also been recognized for several groundbreaking discoveries in physics. Mlodinow has been on the staff at Caltech twice in what has become a long and respected career. Whereas, five of Leonard's books have been listed as best sellers by the New York Times.

In addition to these publications, the author's work can also be found in a number of periodicals, newspapers, journals and webzines. Mlodinow has also lectured at universities and other locations around the world. More recently, Mlodinow has appeared on several talk shows on cable, radio, satellite and television including an appearance on ABC's Nightline in which the physicist debated spiritual guru Deepak Chopra.

Leonard was born to holocaust survivors, a father who spent time in a concentration camp and a mother who was housed in a labor camp. General Patton liberated Mlodinow's father in 1945, though it is unclear as to how Leonard's mother was liberated from the labor camp. While the two never knew one another during the holocaust, the couple met in Brooklyn, New York in 1948, fell in love and were married the same year.

Initially having attended Brandeis University in Massachusetts, Leonard dropped out of college in 1972. Upon doing so, Mlodinow traveled to Israel on a work kibbutz. At which time, the young worker and student fell in love with physics. A love which most likely came to pass after having read several books by infamous author and physicist Richard Feyman. For, Feyman's books were the only books in the kibbutz library which were written in the English language.

Upon returning home from Israel, Leonard added physics to a double major of chemistry and math and began work towards a doctoral degree in physics at University California Berkeley. In the process, Mlodinow in preparing a final thesis, worked with Nikos Papanicolaou to develop a new application for problem solving in infinite dimensions. After which, the two discovered that corrections were necessary in order to prove that the world in which humans live is a three dimensional one.

Upon graduating from Berkeley, Mlodinow acquired a faculty position at Caltech, becoming a Bantrell Fellow in theoretical physics. It is most likely that fellowship which resulted in Leonard's traveling to Germany, where the young author and physicist attended the Max-Planck-Institute for Physics and Astrophysics. While at the institute, Mlodinow received a second fellowship, becoming an Alexander von Humboldt Fellow before returning home to America in 2005.

The author and physicist returned to America and Caltech in 2005 as a teacher in math and physics. Mlodinow continued to write while teaching at the institute until 2013 when the author left to write on a full time basis. Since then, Leonard has continued to release additional self-help books, participate in radio talk shows, network, cable and satellite television talk shows and lecture on an ongoing basis.




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